The Home Based Business industry is worldwide bridging the gap between unemployment and financial freedom. We are seeing increased number of stay at home mom, dads and The WEARIES Generation (Working Entrepreneurial and Active Retirees) all looking at the home based industry as a creative ways to earn extra money from home.
Network Marketers understand the importance of generating a steady stream of prospects so that there is a continuous follow in your sales funnel. Have you of late be noticing that there is a leak in your marketing funnel? If this is the case, then you need to find resources which will guarantee and generate for you high quality leads so that your funnel is never dry. You need to keep newly acquired prospects interested and engaged with your product or service, so that you are taking preventive measures of ensure that they are not leaking out of the funnel.
How often have you heard this before – Facebook is your goldmine just waiting for you. Facebook is a marketing tool which you need to learn how to use effectively.
The most important question which one should however ask is: “How do I
convert my hundreds and thousands of friends and fans into loyal customers without sounding like Polly and Pete “Pitchfest”?
Facebook 2012 has done its homework! What about you? Do you know what you need to grow and brand your business on Facebook? Facebook is one of the most power marketing tools available for business and particularly network marketers and that is why it is important that you master this tool well. Here are 5 steps that will guide you on how to use Facebook marketing strategically:
There are several strategies of generating leads which are currently available for network marketers. However Facebook has proven to be one of the most effective and economical way of generating unique leads for your business.
However you will not be able to produce prospects if you do not know just how to go about it.
“A journey of a thousand miles must
begin with a single step.”
- Chinese Proverb
In this article we are going to look at the Wearies Generation and 3 top home based business strategies which when put to place, should be able to help you decide on starting up your own business. The Wearies Generation are the Working, Entrepreneurial and Active Retirees who are forced to work right up to their 70s due to the inadequate pensions which they expected to receive even after working for so many years. It is a difficult situation when you reach or approach retirement with the sudden realization that you do not have sufficient funds to retire on.
Why do we need to consider targeted leads? Why not just focus on anybody like most companies or mentors would advise? Well imagine taking the finest piece of meat – a T-Bone steak tasty making your mouth water and imagining how it will look like when you serve it. Now your task is to sell this mouth water tasty t-bone steak and you try to sell it to a group of vegetarians. You will be lucky to get even a minute of their attention.
Generating leads is one of the most challenging tasks that MLM business and network marketers have. Generally speaking you are required to start your MLM business by first contacting your immediate environment that is your family, relatives, friends, workmates, and neighbors and so on. Maybe you have gone a step further and bought worthless leads, spent money which in actual fact you do not have.
You have done this exercise, partially with success in that you managed to get one or two valuable leads which you can be assured with be your loyal customers offering referrals and also purchasing your product.
In order to be successful in your business you will definitely need to generate at least 15% new leads daily.
This requires that you have a daily strategic plan in place which will guarantee to generate for you quality leads. Here are top 4 Lead generation ideas which are all free of charge:
You need to create a Facebook profile and a Fan page. Take it a step further by creating a group as here you will have a chance of networking and building relationships which is of great value.
It is said that you need to join an average of 10 – 20 groups in your niche, where you can inter-act with group members, post your blog and video updates and this way you will be generating leads as well.
Yet another free of charge service which you can use to promote yourself and your business. Once you have done a new blog post or video you can tweet this on tweeter and have people read or listen and if they like it, they will in turn retweet it, hence increasing the number of people you will be reaching.
Make sure that you have updated your profile, given a brief and catchy information about yourself, what unique service or product you are offering. Include the Url to your blog and also to your Facebook fan page.
In Twitter you can also use the filter search to look specifically for people looking for solutions to their problems. For example if you are selling apps for iPhone, once you filter you can send message targeting people who are looking for apps or have problems with their iPhones.
Article Marketing is network marketing as far as I am concerned. You are offering value content to your readers who will be developing a relationship with you. This is the perfect way to get your readers to develop trust, to and value your opinion as far as product or service which you will eventually be offering. Article Marketing is also a very good way of generating leads, particularly if you are posting regularly on Twitter and Facebook, in addition to other article directors like EzineArticles, GoArticles, Squidoo, Article Directory and Blogger just to mention a few. Syndicate all your articles as all these platforms again will be generating leads from their various readers who will with time bookmark your blog for update materials.
Video Marketing for generating leads is one of my best methods which I just love to use. Producing video content for example tutorials offering value content
You will need capturing software, some of which are available for free. You only need to make sure that you are able to convert and upload on YouTube.
Video Marketing is just fantastic way of reaching other type readers that prefer to listen as to reading particularly if you are offering solutions on how to solve their problems, for example installing a particular WordPress plugin which will improve their blogs.
Remember that when putting to place the above strategies, you need to have your call to action so that your readers are offering to take advantage of your product or service, a free gift or video training, all depending on what you want to offer them.
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