Positioning Marketing :
How To Stand Out In A Crowded Market
Positioning is being known for one thing. When you or your company is know for just one thing for example prompt delivery, you are know for creating killer videos etc., and you are focused you will see that it is much easier to get customers, it will be much easier for you to attract prospects and definitely much easier to grow your business. We have seen that here in Germany DHL fusioned with The German Post (Deutsche Post) and assured customers overnight delivery, scheduled delivery and they have built a fortune for the company on the back of this one concept.
I lived for a few years in England and in TV we were seeing the commercial of Compare the Market which they used the Meerkat who spoke England with a thick Russian accent. This attracted attention, and they have been able to build on this market by introducing other products. Basically it started with comparing the car insurance market, but now they have expanded to other areas:
Compared The Market used jungle of insurance market to create a system where people are able to compare prices and services being offered. They stood out in the crowd as the market leader for creating this type of system.
If you are promoting a particular program, it is important that you as a personal position yourself strategically by offering a clear message. This is your opportunity to get your position to the market. You need to make a clear statement out there in the world about what you represent. This is very easy to accomplish by being known for one kind of product or service which is extraordinarily unique or to be known for servicing one particular type of audience or type of customers that have a unique profile.
Look at the profile of the founders of Empower Network. Over 18 months ago David Sharpe was broke a construction worker barely able to make ends meet. He had also suffered personal strugglies which included doing drugs, alcholism etc which he successfully overcomed. David Wood was living in his van, so these are people that have started right from the bottom line and are making it to the top. Both founders have positioned themselves in the market as people who used their limited to almost no resources and founded a proven system which helps people to take their dreams a step further.
Your strategy should be to use Empower Network for example to position yourself in a already crowded market where you are offering a unique solution or product which should meet the market need.
Empower Network is actually designed for just about anybody running their own business and are in need of financial injection. You need to look at the broader picture. If people continue registering into Empower Network program we will be seeing banks wondering where their customer are. All I need to do is when I am in need of a specific amount of money, I start off a campagin to attract people to join my Empower Network team, and immediately they do so, their registration fees will be desposited directly and instantly in my bank account. This way I will not only earn more income but also be assured that if my team pay their subscriptions regularly, that I will be receiving monthly, weekly, daily income which is really practical for enhancing my principal business.
Research your market to find out exactly who you can target to join forces with you. Are they Network Marketers looking for credit to start off their business, but are not in a position to do so because of their credit score? Are they people in unemployment who have unique ideas but are not able to get their business start off due to lack of sufficient capital? Or are they housewives with extra-ordinary ideas who has a passion and would like to start their business?
As you can see the list is really long and offer possibility of reaching people both online and offline. Once you have found out who to target, reach and meet them where they are, using your acquired marketing skills to explain to them how the Empower Network system works.
Clearly this is one way of clearly standing out in a crowded market, as somebody who has a broader perspective of things, understanding and appreciating people’s dilemna and supporting them step by step in marking their dreams come true.
Are you Ready To Earn 100% Commission Being Paid Directly and Instantly To Your Account?
No problem, come join me and enjoy being part of a Successful Team Earning 100% Commission being paid directly in our account at Empower Network. Empower Network offers proven system which will guarantee you immediate income.
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