Personal Branding: Strategies on How To Choose Domain Name
Personal branding is very important especially if you are a network marketer. I believe strongly in the power of developing and promoting your brand. Your personal brand is what you are telling the world who you are and what you are about. It is not just enough to be passionate about what you do, it’s the credibility, and authority and your being genuine that you build that will make people want to work with you.
Before you start a blog, you want to buy a domain name that is short and memorable. I prefer to use my real name as this is the quickest way of developing authority and trust in the internet. Hopefully you do not have a common name so that you find it difficult to purchase a dot.com domain although nowadays even dot net or even dot org is perfectly good to go.
Let us look at what you need to watch out for before your purchase your domain:
Personal Branding – Personal Name:
If you are an expert in a specific field and you want to be known as one so why not choose a domain name related to that field? For example Elizabeth Horlemann has has a training blog at Blogging for Gold and people can now see me as a professional coach and trainer. As far as personal branding is concerned, this works should work well because I want to brand myself as a trainer and coach specializing in blogging.
Personal Branding Nick Names:
If you have a nick name which is well known, then you want to be brand your nick name so why not purchase a domain name that contains your nick name instead of your real name. This is advisable especially if you have an extremely long name which is hard to remember.
Personal Branding – Use Local Extensions:
The dot com domains are very popular, so you may find it difficult to find a name that you want to settle for using dot.com. If you are trying to brand yourself with a specific audience such as individuals in Germany, why not purchase a dot de extension? Alternatively you can consider looking to brand yourself with non-profits you should consider about buying a domain with a dot.org extension, this is an excellent way of personal branding.
Give It A Personal Touch:
Always try to use something that appeals to people when creating a blog name that will help you brand yourself. Something that appeals to all our 5 senses – sight, touch, hearing, smell and taste is the good old trick that you can use. Good examples are like Horlemann Power, Horlemann Speed etc.
If you have already created a blog and your domain name no longer appeals to you especially after reading this article, no problem for every problem there is always a solution and the solution here is to purchase an appropriate domain name and forward mask your “wrong domain” to the new one so that you are still personal branding yourself.
Start Implementing This Underground, Proven and Time-Tested Strategy Into Your Business Right Now To Recruit Quality Leaders Into Your Business Today!!!
Social tagging: domain name > forward masking > local extension > nickname > personal branding
Short and sweet and to the point is the key to choosing a great domain name. Something that appeals to others. I like your suggestion of sticking with .com, .net, and .org as these are well known. Fab post Liz and thanks for sharing.
Suzanne St.Amand recently posted…Empower Network Team | Increase Team Productivity
Hi Suzanne,
Thanks very much for your comments and visit to my blog
Hi Elizabeth, liked the article.
I have ALWAYS used this as a great example of using you head when buying a domain. In the UK, (very early on in internet history) a big Do It Yourself (huge hardware store) bought their domain name. The store is B & Q
The domain they bought DIY.com
Simple, does what it says on the tin, and very easy to remember.
Slightly odder is that it appears they have never tried to buy any thing with a b and a q in it (maybe the & being an illegal domain address character stumpled them… BandQ comes to mind!)
Also, if you use WordPress, and wish to change a domain, or have more than one, there is a plugin for that…..
Posted By Jon Barry @ http://JonBarry.co.uk
Jon Barry recently posted…When You Comment On a Blog, What are You Trying to Say?
Hi Jon,
That is really an excellent strategy which is also very effective when branding oneself. The easier the name, the more likely that people will remember it easily.
Great article! There are a lot of things in this article I didn’t consider before. I will share.
Christy Abram recently posted…Fighting Dis-ease by Increasing Self-care
Very informative! I am earmarking this information for that day I decide exactly what I am doing!
Debbie Kesley recently posted…Feel The Feelings Now!
I hope some smart beginners are able to read your post Elizabeth because you’ve shared some very simple yet potent tips here:)
In fact, in my opinion, if these tips aren’t followed it can make or break a successful marketing career.
Great post again Elizabeth, I agree with you that branding ourselves will ultimately get people to trust and know who we are. I do think that we do evolve in our journey online so we have to be prepared to tweak our profile without totally re-inventing ourselves. I see many people jump too quickly into branding themselves without truly have a direction. It’s better to take our time, learn share and brand ourselves when we are comfortable with our growth.
Nathalie Villeneuve recently posted…How Do You Feel The Women of Facebook will Evolve …
Great info here on personal branding, thank you.
Godwin Okoduwa recently posted…Balancing Business In A Home Office Environment
Elizabeth,
Great post! I love your take on how to set up the right Domain name. Personally, I use my name for my blog, because that is what I am branding me. Whatever company or business I own, will still have my brand behind it.
Andy
Andy Nathan recently posted…Social Networking Minute: Paypal Button Generator
I believe that branding yourself using your name or nick name gives a personal touch to the service your are giving. It also helps in branding. These are such great tips to the up and coming in the online network business.
Yetunde recently posted…Reducing Financial Hardship in The Diaspora Church – 3 Top Tips
Great tips. I wasn’t told this until I already created my brand for 2 years. Then I went and got my name in everything. The main ones for branding is a domain name, youtube, twitter and facebook. Everything else you can get around. Always learn these when starting your business. Thanks for sharing.
Alecia Stringer recently posted…The Sisterhood of the World Bloggers Award
Hi Alecia,
Thanks very much for visiting my blog and for your valuable comments
Hi Elizabeth,
I was told very early on to add your real name to everything you sign up for, domains, social media everything. Our name is our brand and we must use it to it’s most effectiveness. Great post for anyone wanting to know about personal branding.
Tristram Lodge
Tristram Lodge recently posted…Pre-Launch MLM – What’s That All About?
Hi Tristram,
Yes I remember those days with WWP was really valuable information that we received there. Saved us from lots trouble