Low Cost Advertising : 3 Top Strategies How To Create Banner Ads
Those days before we used internet on a regular basis, banner advertising involved cloth, PVC or paper where business advertised their products or services and was always located at strategic positions where people were expected to see it.
Well times have changed where we are seeing how internet is revolutionizing business and how they are reaching their customers.
Banner advertising nowadays refers to the image or pictorial representations 
put up on websites that are meant to attract people to the business offering products or services. Businesses have the alternative of using plain text or even adding pictures which are static or animated so that they are attracting visitors to their websites or blogs.
Low cost advertising like Banner Advertising is one of the most cost effective methods of advertising, reaching and capturing the attention of customers and prospects.
In the previous blog we addressed the importance of creating a killer banner which should draw and hold the attention of your customers and prospects. We emphasized the importance of the banner size, the location where you will be running your advertising campaign – billboards of the internet and whether it should be static or animated.
In this article we want to look at how appropriate banner advertising is for business and where are the best banner advertising locations available:
How appropriate are banner ads for business?:
Depending on what you want to achieve, there are several points you need to take into consideration when considering using banner ads to promote your business:
- What are your long term and short term goals and are they profitable enough to justify the amount of funds you want to spend on advertising?
- Do you already have an internet presence? Do you have an online business?
- Do you have some tracking system in place so that you are monitoring the success or failures of your ads?
The tracking record is one issue that should be taken seriously as you want to know just how many impressions you want to purchase for your advertising and how much money you want to spend for your total advertising campaign.
Advertising Campaign:
Once you have decided on your advertising campaign which you want to be displayed everywhere in the internet, it is important that you do some decide on:
- The Geographical Targeting – whether you want it to appear locally, nationally or internationally again depending on your online activities.
- Demographic Targeting is to some extend important especially if you have done market segmentation where you want to target a specific group for a specific product or service.
- You need to also have a monitoring system where you are able to see how many impressions has been served, the number of clicks received right up to the Click Through Rate (CTR) and how many of those have converted to sales – your sales conversion rate.
Banners Gone Wild
I have created this as an ongoing event that will introduce your own Facebook Timeline to more people than ever before at one time, unless you’ve bought a lot of advertising.
Yes I know it have never been done before, and yes it is a little wild and maybe for some people reckless
Most important it is free and there will be impressions to be won for best banners or most active team players:
Here’s how it works:
I’ve created an open Facebook Event called “Banners Gone Wild.”
- Everybody shares a link to their Facebook Page using their Timeline Photo.
- Everybody likes everybody else’s Page.
- Every Friday’s, I will pick the best team player and the best timeline and give the winners free of charge impressions for promoting their banners worldwide, locally, national or internationally.
- Every Monday morning I will publish a huge “Banners Gone Wild″ post with everybody’s picture and a link to their Page on my website.
- The post will go out to well over 100,000 people even if it doesn’t go viral.
Go over to the Facebook Fanpage at Banners Gone Wild, leave us a copy of your timeline photo and of course remember to tell us something about your business. Remember to like other people’s pages and let them know that you have given them a like. Play fair – we all want to have a share of the business success cake.
Join our team and GET 1.000 FREE Impressions To Advertise Your Business
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Social tagging: advertising > banners broker > entrepreneur > home business > mlsp > MyLeadSystemPro > newspaper > offline > online
Hi Elizabeth!
I really liked the strategical presentation. I also feel the same and suggest people how beneficial banners are for marketing at present. Very well presented indeed.
Daniel Hopper recently posted…Flash Banner Designing – Give Life to Your Marketing Campaign
Hi Daniel,
I am glad you have found the article of value. Thank you very much for commenting here!
Hi Elizabeth, Your contest is a great idea! Thanks for sharing!
Tracey E Mitchell recently posted…HostGator Review – Should you use Hostgator?
Hi there Tracey, Elizabeth here, I just wanted to personally Thank you for your comment at Elizabeth Horlemann where we are building successful teams. Be sure to come back soon. Contact me if I can be of any help to YOU with growing your Business or making money online. (+49.2151974493)
Hi Elizabeth,
Thank you for sharing this blog on banner advertising. I love the write in simple and clear language. Appreciate you sharing your knowledge. Warmest Regards Shirley
Shirley recently posted…Effectively Communicating With Teenagers
Hi Shirley,
Elizabeth Here, I just wanted to personally Thank you for your comment at Elizabeth Horlemann where we are building successful teams.
Be sure to come back soon. Contact me if I can be of any help to YOU with growing your Business or making money online. (+49.2151974493)
Great tips, people need to tap into this strategy.
Alecia Stringer recently posted…Inside Secrets of Alecia Stringer
Hi Alecia,
Thanks very much for your comments here!
Absolutely awesome idea, Elizabeth. All for one and one for all. Nice job.
BG Jenkins recently posted…Barrett M82A1 Verses Network Marketing
Hi BG,
And with you being part of it will make it just perfect! Thanks for your comments here!
Hello Elizabeth, what a great idea and way to use banner ads. Your challenge sounds enticing.
Andrew Gallop recently posted…Network Marketing Made Simple And Easy So You Can Make Money
Hi Andrew,
And I do hope to see you at Banners Gone Wild where we want to send out business to wild heights! Thanks for your comments here!
Hey Elizabeth
This indeed is a fantastic idea and I can see it going wild! Kudos to you girl….I’m right behind you!
Remi Badozi recently posted…Attraction Marketing – Discover the Power of the Expert That Will Help Build Your Business
Hi Remi,
I’m happy to see you at Banners Gone Wild because we want to see our business going wild – enough of empty pockets and bank accounts! Thanks for leaving your valuable comments here!
Hi Elizabeth banner advertising is one of the best paid advertising methods you can do. If you do your research, then going down that path can prove to pay off for you BIG time!
Saqib Khan recently posted…Low Resistance Marketing Vs High Resistance Marketing
Hi Saqib,
Absolutely right! Its especially of advantage for businesses that are working on tight budget, but still want to advertise! Thanks for leaving your valuable comments here!
Hi Elizabeth,
This sounds like a great idea. I have not really used banners much but i am looking at exploring other lead generation strategies so this is well worth a look.
Tristram Lodge
Tristram Lodge recently posted…Lead Generation Process – Making Building A Business Easier
Hi Tristram,
Its really worth venturing into! I came across the banner marketing and since then I am using it effectively to promote my business online! Thanks for leaving your valuable comments here!
Great idea Elizabeth.
Ken recently posted…MLM Secrets-Money Favors Speed
Hi Ken,
Thanks very much for commenting on my blog!