How To Host Successful Twitter Community Chats: Announce and Promote Twitter Chat
In the previous article we looked at how to create with the help of the Hashtag # Twitter Chat Community, what to take into consideration when planning and how to create an event.
In this article we will look at how to announce and promote your twitter chat, running the chat, tool which could be of advantage and finally the importance of summarizing and archiving and which tools you can use.
Step #1 How To Announce and Promote Twitter Chat:
Make sure you use all available social media sites which is your blog, your network in the various social media sites, you can consider to do a press release to announce your upcoming Twitter chat. You want to reach as many people as possible and have the participants on the date and time of your event.
Remember to create a short but helpful reference page announcing when and how often your Twitter chat will take place. The more information you can provide your audience the better, for example a good explanation on how the Twitter chat with the Hashtag works, which tools participants are able to use to follow and also take part in the event. Aim to get this article on Page 1 of Google as usual for the purpose of reaching a larger audience.
Step # 2 Run Twitter Chat
Obviously the beginning will be difficult, so remember to be as authentic as possible, using your own “unique” style and approach. Here is a short checklist which you can use to build on:
a) Welcome Introduction – take a few minutes to get chat participants to introduce themselves and begin tweeting about the event
b) Like all meetings, let the participants know what the Agenda which can also be one of the ideas which the chat participants have brought up.
c) Offer the participants your own thoughts and ideas on that chosen topic
d) Allow approximately 5 minutes for the chat participants to share their ideas and choose the best topic
e) Do a summary of the important points
f) Q and A session is very important. As you have only 140 characters available you can use Q1, Q2 to signify Question 1, Question 2 etc. as this is a good reference for people to come back to
g) Allocate a session where participants and you are able to share related tools and links with the request that these should be retweeted by everybody.
h) If this is a recurring event, announce the upcoming event before concluding the event so that people are able to note the date and time
i) Remember to close by thanking everybody for taking the time to participate and also a short blog article on your website would enhance your leadership qualities.
Here are some of the tools which I have researched and found that you can provide your participants with:
- The HootSuite enables you to manage, monitor and update your Twitter accounts easily. You are able to create a new tab which you can use to track your Twitter search results. It also allows you to archive your search results which you can use for future reference.
- With the TweetDeck tool you are able to have more insight on power users at Twitter. You can download the software and by adding a new column for the hashtag results and you will desktop notifications of every new tweets.
Step # 3: How To Summarize, Archive and Analyze:
Here again there are tools available to help you to create transcripts of your tweets so that you are able to archive them. The Storify is a good alternative where you can create transcripts of your tweets because it lets you pick exactly the tweets you want to be in the transcript and add some essential context for the tweets. The other advantage of Storify is that it lets your Twitter chat users to subscribe to any new topics which you have published.
Social tagging: # > chats > community > event > google spreadsheet > hashtag > HootSuite > Storify > twebevent > tweetchat > TweetDeck > twitter