Article Marketing:  7 Top SEO Strategies

In this blog post, we will look at Article Marketing and how it applies to Search Engines.  As you by now know, article marketing is one of the popular methods of building links to your website.

When I began blogging I found writing articles pretty hard.  It is not just picking a topic and writing some 470 words about it and then submitting it to article directories.  This way you hope that your articles will be found and seen in the internet.

Writing articles not only results to links to your site but also improves your ranks in search engines which will eventually bring lots of traffic.

One third of visitors coming to your site will be people searching for information in the internet.  Remember you do not just write an article and miss out on quality; value content.  Remember that by writing an article you are offering your audience solutions to their unmet needs.

If you offer content value, you will see that your audience will not only spend time on your site (which is also relevant for search engine rankings), they will leave comments and in most cases they will be compelled to purchase products or services that you are offering.

I am sure you are wondering where you get the ideas or topics to write on.  What technique should I use so that I am successful and my article appears on page 1 of Google search engine?  How often do I need to write articles?

Here are some few simple tricks which you might want to consider:

Brainstorming:

Get a pen and paper and do some brain storming.  Write down any idea or ideas that come into your head.  Try to come up with a good list.  Try and restrict the list to your line of trade so that you are not writing articles for example about car engines, when you are actually on the cosmetic business.

Scout Reading:

Read other people’s blogs which you have searched and found in the internet.  What you want to see and learn here is the techniques people use for writing articles so that you can try to embrace this.  Scout reading also offers you source on what you can write on.  You can use them as a source of inspiration.

Keyword Research:

Initially it was actually enough for you to brainstorm and scout read articles in order to come up with your own article, but the competition is so high, so that we are talking about differentiation.  Your article should differentiate from other articles.  It should have high quality and should meet your audience unmet needs.

With Keyword Research you want to find out exactly what are people searching for in the internet.  There is no need writing about a pin when people are not searching for pins in the internet.  You have two alternatives in doing the keyword research.  You do the manual Keyword Research using the free Google Keyword Research method, or you may want to save time and daunting energy by using software for keyword research.

Anchor Tags and Pictures:

Search Engines just love to index Anchor Tags.  So what are anchor tags H1 and H2 and H3 etc.?  These are titles which you highlight within your article.  These are like the bullet points which you list and offer information about.

In addition you need to add a picture to your article as pictures will also be index as well as URL links within your website or to other websites.

Authenticity:

Article writing should not be scientific or too technique.  It should be authentic and should be reflecting you.  It is about you as a user of the product or service offering people information so that they can in turn consider taking advantage of the product.

The article should uplift your unique style which people can relate to each time they have your article before them.  Much as some people like to use the article spinning software, I find that you lose your personality here.

You should nonetheless not compromise on quality, do your research so that you can complement on your article by referring to other users or articles where you have seen this been positively presented.

Article Directories:

Once you have finished writing your article and you have published it.  Make sure you syndicate it to other article directors like EzineArticles, ArticeBase, Go Articles etc., so that you again get backlinks coming from these platforms.  What is going on here is that when the article directories publish your article they give you a link back to your site.  When a website owner sees your article and decides that what to use it, they can do so by just providing a link back to your website.  So instead of writing one article to get one link, you write one article and you are getting dozens of links back once you syndicate your articles to the article directory platforms.

Comments:

Once you write your articles, it is recommended that you syndicate this to various platforms drawing their attention to your article and requesting them to feel free to visit and leave their comments.

If they like the article, most likely they will share it to their connections on other platforms, and this way you are getting backlinks to your website.

 

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